The idea of creating a network of Bed and Breakfast and apartments in the Riviera dei Gelsomini, on the Ionic Coast (South of Calabria), has been carried out by a group of young women and men who often had the opportunity to offer hospitality to friends coming from all over the world.The desire to meet new people and share with them different customs and traditions had turned what was formerly a matter of personal experiences and travelling into a businnes. Through training received in Italy and abroad, the Association B&B Magna Grecia has become competent in selecting a good standard of accomodation in a relaxed and friendly atmosphere, in introducing people to new flavours and in providing them with information regarding walks, leisure activities and interesting historical places to visit in the area .